Have you ever undertaken a task that required utmost attention and careful consideration at every step? Financial issues are precisely that "Task", especially when we are talking about startups, and even the slightest misstep without a plan can have devastating consequences throughout your entire company, potentially causing its demise.
The problem is that we haven't come to any conclusion yet, as having a successful start-up is a dream for many despite the challenges. Fortunately, due to the uncertain nature of this field, these mishaps can be minimized, if not completely eliminated, through careful planning and preparation. Well, taking that into consideration, avoid these pitfalls when you are managing your startup finance.
When it comes to handling the finances of a business, there are several mistakes people make, but knowing what they are beforehand can help.
One of the biggest mistakes that entrepreneurs can make is to rush in without a business plan. A well-crafted business plan serves as a roadmap for the business and provides an overview of future goals, expenses, and revenue streams. If this is not done, there can be financial instability and a lack of direction.
The absence of a business plan is similar to playing a game without scorecards and points - there is no end in sight.
It is important to begin your business venture with a detailed business plan. But what's the connection between the business plan and finance? A business plan can help you attain the funding you will need to start and maintain your business. It is common for founders to avoid putting time into business plans because they believe they are only meant for obtaining funding. As a matter of fact, a business plan can serve as a tool to set goals for different teams over the coming year or even for several years into the future.
Preparing a comprehensive financial plan requires taking the time needed to consider all aspects. The plan should be reviewed and updated as time progresses and circumstances change.
The burn rate represents the amount of capital you expend every month to operate your business. Without a good understanding of your burn rate, you will significantly miss the opportunity to achieve your milestones. Errors in calculating operational costs can result in incorrect financial assumptions. Keeping track of everything is a good way to stay on top of your startup costs. To manage cash flow, you must first create a bottom-up projection based on real-life variables. Entrepreneurs often overestimate their sales and revenue as a result of top-down forecasting. You'll get a better sense of how much money you'll need to get going if you use bottom-up forecasting.
It is also one of the most common financial mistakes made by business owners. Once you begin your business operations, you will notice a number of expenses involved. However, you may be unable to meet them due to financial constraints. A recent survey found that approximately a third of new business owners underestimated monthly expenses. Nearly 65% of entrepreneurs believe they lack the cash to start a business.
With low starting capital, your operations are limited, and you cannot make even the most basic payments. It is impossible to fully rely on an inconsistent and nonexistent income. Here, you should gather funds to build your working capital. For at least six months, you must have sufficient working capital to cover your basic expenses.
There are several methods available for collecting funds. When startup owners hear gory debt stories of failed startups, they are hesitant to seek assistance. With what they have, they attempt to make ends meet. Knowing your requirements and choosing a readily available, safe financing option will enable you to repay the loan sooner.
Getting funding for new business is important but taking too much debt in the process is not ideal at all.
Most new business owners fall into two categories. The first saves every penny and bootstraps their new business while the second seeks financial assistance from banks and other financial institutions. In both cases, there is no problem. Overloading your business with debt and taking on more than you need will only be realized when the debt is repaid. Do you recall the business plan you prepared that we have highlighted in the first step?
That is your guide here to determine how much you need to maintain smooth operations. It is true that a business loan is one of the most effective means of securing large amounts of capital in the short term, but it is not the only option. It is possible to raise capital in other ways as well.
Investors or venture capitalists can be contacted, your savings can be tapped, or you can ask family and friends for assistance. It will be an uphill climb each month to repay the huge debt if you do not generate the expected revenue.
Every late payment will negatively impact the business's credit score. Banks do not look favorably upon individuals with low credit scores and this reduces their chances of receiving further financial assistance. After examining other funding options, conduct a thorough financial analysis and calculate your modest funding requirements.
There's nothing wrong with being optimistic. One of the most common financial mistakes startup owners make is overstocking.
You are affecting your cash flow by purchasing more raw materials than necessary or producing more stock than necessary. Maintaining these additional stocks will also require additional expenditures. Consider producing only what is necessary rather than wasting raw materials and resources.
Founders usually do not include tax expenses in their budget until the tax period begins. This task should not be put off until the last minute in order to avoid additional stress. The failure to plan for them will only increase your liability.
No matter if tax liabilities apply or not, you should begin planning them from the beginning. Several startup owners fail to pay attention to this and are left with a large tax liability and additional penalties. The taxation structure varies from country to country and region to region. Many locations offer tax exemptions for new businesses and are tax-friendly. You will suffer a loss if you do not find this in time.
Take the time to research the benefits you may be able to enjoy. Depending on your business structure, you will also be liable for individual and business taxes. Therefore, you should consider this when planning your business and determining your expenses.
The best way to calculate startup costs is to keep track of ongoing expenses. Some startups spend excessive amounts of money on purchases or expenditures that are unnecessary. They invest in the latest technology or acquire new equipment which is not needed at all.
It is best to ask yourself: Is this purchase or expense necessary? To increase the profitability of your startup and grow your business, you should keep a tight budget. Once you earn more than you spend, you can be more generous with your spending.
Founders of startups often believe they will gain an advantage by selling below market value. Unfortunately, this is not the case.
If you underprice your products, they may be perceived as less valuable, which can negatively affect sales. Furthermore, this approach can negatively reflect on your brand, which may make scaling up the business more difficult in the future. In addition, overpricing is not a better option. By following this approach, you may lose the interest of potential customers, and your customer satisfaction index may decrease significantly.
As a result, it is imperative that you conduct market research, identify your target audience, and compare pricing strategies with other vendors in your niche. Customer research can assist you in determining what potential buyers are willing to pay for your products, for example. Although you have the option of setting a slightly higher price than your competitors, you will need to demonstrate a high level of value.
A company's employees are one of its greatest expenses. You should consider ways to reduce your staffing costs in order to maintain a low-cost structure. One of the most common mistakes startups make is to hire too quickly. You cannot afford to have too many employees.
In addition to recruitment and salary costs include physical expenses, such as the need for a larger workplace, equipment, and supplies. It is also important to consider the psychological cost of laying off these individuals if the company does not grow. Also, be aware of the all-important reputational cost: how will your company look in the eyes of investors and other stakeholders if you have to layoff your employees? Instead, hire slowly as your business grows.
Let's continue from the previous point about hiring. While hiring in excess is bad no doubt, but when it comes to Finance you cannot ignore this. Companies often do not prioritize hiring someone with CFO skills (either as an employee or as a part-time consultant) until it is too late.
Having a poor financial framework and practices in the early days can lead to a great deal of trouble in the future. The longer you delay dealing with this issue, the more difficult and expensive it becomes to resolve.
The benefits of having someone who can go beyond the routine accounting transactions and chase invoices as well as become intimately familiar with the business can be tremendous. A person with this type of expertise can assist you in staying afloat by performing the following functions:
Startups often underestimate the importance of insurance, which is a crucial financial mistake. With the right insurance, you can safeguard your physical assets or prevent financial ruin with liability insurance.
Whenever a business expands, insurance needs must be continuously reassessed in order to ensure a continuous and adequate level of protection against potential risks. By proactively considering it, businesses can not only mitigate their financial vulnerabilities but also establish a safety net that will ensure their long-term success and growth.
Last but not the least one must always be prepared to deal with emergencies when running a business and that includes financial problems as well. Not having an emergency fund or backup plan for when difficulties arise can be a significant mistake. Make a list of any risks that may negatively affect your business.
Are your shrink-wrapping machines connected to a web interface, for example, so that they can be replaced in the event of a failure? Cybercriminals could use this point as an entry point, so a solution is needed. Despite your belief that you have a strong chance of raising money, investors may disagree.
Globally, startups are essential to driving innovation and stimulating the economy. They not only provide jobs and satisfy the needs of consumers, but also make entrepreneurs wealthy.
There are many challenges involved in launching a startup. However, maintaining it long-term can be even more challenging. Financial problems may often lead to business failure and startup chaos. Don't make these financial mistakes.
The best way to manage your finances is to plan ahead, budget and save, limit debt, offer reasonable prices, set up your accounting system, and keep your taxes in order. Instead of attempting rapid, large-scale growth, consider scaling incrementally. As your business grows, you will be able to test and refine your processes.
Author: Suzie Owens (Marketing Executive)